View Single Post
Old 2007-04-04, 11:55 PM   #18
Shooty Dog Thing
Denyer's Avatar

Originally posted by Nevermore
Now let's assume you have plans to release a Classics Thundercracker toy on your own. Would you tell Brian Savage, "Sure, go ahead! To hell with mass distribution and larger profit margins! Take the exclusive and relieve us of the chance of making more money from this toy!"?
I'd say "we have no immediate plans, busy with movie stuff for now, go for it and do the set." Then do a mass release of the one out of five decos that's likely to sell a couple of years down the road, maybe with a few token changes, alongside some other mould reuses -- because that's the nice thing about being the license originator.

Let someone else do the work of establishing that there's a probable market. Sound business strategy.
Denyer is offline   Reply With Quote