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Old 2016-09-10, 10:08 PM   #14
inflatable dalek
Duke of Kidderminster
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Kidderminster UK

The vagueness is probably due to it being a trial.

In terms of audience, I know from talking to James Roberts IDW's TFUK books sell to people outside of the traditional fandom. People who like UK comics or bought it as a kid who have followed nothing since. They won't own this material multiple times and presumably the whole thing is based on the assumption there's enough of them (and enough Brits who haven't thought of TFs comics in 30 years but would by this if an advert showed up in their Facebook feed) to justify it. There might not be, but that's what the trial proves.
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