Quote:
Originally Posted by Denyer
I'm not convinced the blind-packing helps LEGO all that much, who might get a proportion of extra sales but don't see the marked up prices -- although having said that they're treading the same route of many, many pocket money collectables, and the exposure can't hurt.
|
I'd argue they'd have disappeared by now if they weren't doing very, very well. This sort of thing (cf. Moshi Monsters) seems to be having a bit of a revival over here at least. The clever thing is that through the blind-packing and low-ish unit price (lots of trading cards are ~£1.50 now, and they're blind-packed) they've managed to tie these things to trading cards/stickers instead of toys, getting the brand into Smiths and the like. The things probably function as a bit of a gateway too.
They could make more money off the fans by offering specific figures via web, but I'd say they're doing alright. I'm not sure the number of people who would buy ten Romans would outweigh the number of kids who'll sink £10 pocket money into trying to get one figure to complete a set.
I'd guess Lego's reasoning is that £2 isn't a bad price for a Lego minifig (the little six-packs they did in the 1980s/1990s were pricey for what they are) anyway, especially as they tend to be covered in paint applications and generally feature accessories. I would suspect that even a 'regular' Minifig costs an awful lot more to make part-for-part than just about anything else in a set, hence the traditional low number included even with large buildings and the like.
Quote:
|
Surprised they're still carrying them, having adopted a refund policy on something that's not defective and the value of which is so variable.
|
I'd say that place is perhaps suffering from being a toyshop - it's difficult to picture someone making the same argument in a newsagents; imagine going "Hey, I got this pack of Match Attax and I've got all the guys in it already, give me another one instead". I would say that place will get reamed, though - I would suspect that beyond good manners stores are probably legally covered to refuse refund of blind-packed products, and big chains that don't rely on repeat customers will tell them to stuff their multiple skater girls up their bums. So they'll take them to the Toymaster instead, as the receipt'll show a generic code.
I'm actually pretty curious as to UK retailers' ability to refuse a refund of something like this, I'm not sure how much of it is just a societal thing (especially when you have the choice between a complaint to head office and just swapping a £2 figure over; by the same token, few customers would have the nerve to try and get a refund for a packet of football stickers which were all doubles) and how much of it is legal. Will try to dash off an email to our Trading Law mob on Tuesday.
Quote:
|
Not sure if there's a specific name other than Queen's/palace guard. The ones with the nickname are Beefeaters, but it's a different costume.
|
99% it's the Queen's Guard. Usually a company from an existing regiment given the honour.
Am I right in thinking that recent series - apart from physically feeling the packs - have no external 'clues' on them (the first couple had barcodes or something, right?). That to me would be the most sensible middle way - it wouldn't diminish impulse/pester power buys, but would allow fans to buy multiples and frustrated parents to complete sets.