Hasbro has just issued a new Q&A list, and on that list was this question and answer.
Q: Hasbro mentioned on the December 1, 2003 news posting that the TRANSFORMERS ENERGON OPTIMUS PRIME’S face-plate will be changing to more closely match the program animation. When will this variation be available in stores and what changes should one look for to ensure purchase of the modified version?
A: The OPTIMUS PRIME with updated face-plate will be recognizable by a code embossed onto the package. Please look for an embossed 40331 on the back of the package if you want to make sure you are purchasing the updated version of OPTIMUS PRIME.
Energon with face plate difference
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This, along with other things, has already been reported.
http://tfarchive.com/community/showthre ... adid=21152
http://tfarchive.com/community/showthre ... adid=21152