Not only do they use it as the lead line on their full-page "Consumer Products" (licensed goods) advert (above Action Man and My Little Pony), but they've also got a full-page ad specifically for the line, almost begging stores to carry the line.
They also plug the official TF site. Yay.All new range
Huge licensing programme including apparel & publishing
TV Advertised
TV Programming
Massive sales opportunities
The ad is punctuated with a large piece of (small) Prime art, and a photo of Hot Shot with Jolt. I'll scan it if I can be bothered.
Oh, and in other news, the Character Licensing segment has a section on the line too. Apparantly, GMTV have picked up the free-to-air rights for the cartoon, which they'll start showing from the first Sunday in April (8.25am... let's just hope it's sliced up...). It then launches into an obviously-Hasbro-penned piece about the new toys, before touching on the large licensing campaign supposedly being orchestrated, and mentioning a "major QSR promotion" (anybody know what QSR is? I feel almost ashamed that I don't... though I'm not in licensing...)
Oh, and alongside the piece, underneath an image of the new TMNT toys, is a piece of artwork for Armada Thundercracker.
Uhm... I'm done... discuss.