TFARCHIVE FORUMS

Courtesy 411mania:

WWE has announced that all future PPVs will include talent from all three WWE brands. The press release below says the policy will begin with Backlash, although No Way Out also featured talent from all brands. The decision to do this was made back in January after continued decline in WWE PPV numbers compared to the huge growth of UFC PPV numbers. The buyrates for the single branded PPVs in November and December also helped push WWE to make this decision.

WWE(R) Pay-Per-Views To Follow WrestleMania(R) Formula

STAMFORD, Conn.--(BUSINESS WIRE)--In the spirit that has made WrestleMania the premier brand in the pay-per-view industry, every future World Wrestling Entertainment pay-per-views will feature talent and storylines from all three WWE programs: -- "Monday Night RAW®," "Friday Night SmackDown®," and "ECW®: Extreme Championship Wrestling(TM)."

Starting with Backlash® on April 29, WWE fans will see all their favorite Superstars on every pay-per-view. This is a change from 2005 and 2006, when only four of WWE's 16 pay-per-views featured talent from more than one WWE brand.

"We have seen over the past two years that WWE pay-per-views have significantly better buy rates when more than one WWE brand is involved," said Kurt Schneider, Executive Vice President, Marketing. "WrestleMania, with an average of one million buys per event over the past three years, is the perfect example. This new direction will give our fans more of what they want in every one of our pay-per-views."


Hey, I'm all for it especially since I only somewhat watch RAW these days only. Haven't watched Smackdown in ages.